1. Who We Are
Data Controller: SB Direct Ltd
Company Number: 17153995
Registered Address: 53 Saxton Road, Abingdon, OX14 5JD, United Kingdom
Email: [email protected]
Phone: 07735 391 050
If you have any questions about how we handle your data, please contact us at the address above.
2. What Personal Data We Collect
We collect only the data that is necessary to respond to your enquiry and provide our services. This may include:
- Contact information — your full name, email address, and phone number (if provided) submitted through our enquiry form or callback request form.
- Enquiry details — the content of messages you submit through our contact form, and any callback requests (name and phone number), including details about the service you are interested in.
- Technical data — IP address, browser type, pages visited, and time spent on the site (collected via server logs or analytics, where applicable).
- Cookie data — see Section 8 (Cookies) below.
We do not collect sensitive personal data (such as health information, financial details, or payment card data) through this website.
3. How We Use Your Data
We use the personal data we collect for the following purposes:
- To respond to your enquiry — processing and replying to messages submitted via the contact form (Legal basis: Legitimate interests / Pre-contractual steps).
- To provide our logistics services — managing bookings, invoicing, and service delivery where a contract exists (Legal basis: Performance of a contract).
- To comply with legal obligations — such as maintaining financial records or responding to regulatory requests (Legal basis: Legal obligation).
- To improve our website — analysing usage patterns to enhance user experience (Legal basis: Legitimate interests).
We do not use your data for automated decision-making or profiling.
4. Legal Basis for Processing
Under UK GDPR, we rely on the following legal bases:
- Legitimate interests (Article 6(1)(f)) — for responding to enquiries and improving our services.
- Performance of a contract (Article 6(1)(b)) — where we are providing or preparing to provide services to you.
- Legal obligation (Article 6(1)(c)) — where processing is required by law.
- Consent (Article 6(1)(a)) — where you have given explicit consent, for example, for non-essential cookies.
5. How Long We Retain Your Data
- Enquiry data (contact form submissions) — retained for up to 2 years from the date of last contact, unless a service relationship exists.
- Client data related to services rendered — retained for up to 6 years in accordance with UK tax and accounting obligations (HMRC requirements).
- Technical/log data — retained for up to 12 months.
After the applicable retention period, your data is securely deleted or anonymised.
6. Who We Share Your Data With
We do not sell, rent, or trade your personal data. We may share data only in the following limited circumstances:
- Carrier and logistics partners — where necessary to fulfil a booked shipment (only relevant operational data such as delivery address and contact name).
- Email and IT service providers — who process data on our behalf under a data processing agreement.
- Legal and regulatory authorities — where required by law or court order.
Any third parties we use are required to handle your data securely and in accordance with applicable data protection law.
7. International Data Transfers
Your data is processed and stored within the United Kingdom. Where any third-party service provider is located outside the UK or EEA, we ensure appropriate safeguards are in place (such as UK adequacy decisions or standard contractual clauses) before any transfer takes place.
8. Cookies
Our website uses cookies to function correctly and to understand how visitors use our site. Cookies are small text files placed on your device.
Types of cookies we use:
- Strictly necessary cookies — required for the website to function (e.g., remembering your cookie preferences). These do not require your consent.
- Analytics cookies — used to understand visitor behaviour and improve our website. These are only set with your consent.
You can manage or withdraw your cookie consent at any time by clearing your browser cookies and revisiting the site (the consent banner will reappear), or by adjusting your browser settings. Withdrawing consent does not affect the lawfulness of processing before withdrawal.
9. Your Rights Under UK GDPR
You have the following rights in relation to your personal data:
- Right of access — to request a copy of the personal data we hold about you.
- Right to rectification — to request correction of inaccurate or incomplete data.
- Right to erasure — to request deletion of your data, subject to legal retention requirements.
- Right to restrict processing — to ask us to limit how we use your data.
- Right to data portability — to receive your data in a structured, commonly used format.
- Right to object — to object to processing based on legitimate interests.
- Right to withdraw consent — where processing is based on consent, you may withdraw it at any time.
To exercise any of these rights, please contact us at [email protected]. We will respond within one calendar month.
10. How to Complain
If you believe we have not handled your personal data correctly, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection:
Website: ico.org.uk
Helpline: 0303 123 1113
We would, however, appreciate the opportunity to address your concerns directly before you approach the ICO. Please contact us first at [email protected].
11. Security
We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. Our website operates exclusively over HTTPS. Access to personal data is restricted to authorised personnel only.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The "Last updated" date at the top of this page will be revised accordingly. We encourage you to review this page periodically.
For all data-related enquiries: [email protected] | SB Direct Ltd, 53 Saxton Road, Abingdon, OX14 5JD, UK